The Boards of Thoroughbred Breeders Australia (TBA) and Aushorse Marketing have appointed Chauncey Morris as the new CEO to head the peak industry body.

Morris has been actively involved with the Thoroughbred industry in the United States for 10 years and brings a wealth of knowledge and experience.

“We are delighted Chauncey Morris is joining us in Australia,” Aushorse Marketing Chairman Antony Thompson said.  “We know he will make a significant contribution to the administration and further growth of our industry.”

Prior to accepting the position in Australia, Morris directed Sales and Marketing at Keeneland.

During his time at Keeneland, Morris successfully increased exports to 24 new countries on six continents, identified new owners and breeders in existing European markets and developed new owner recruitment programs at the sales for their domestic market.

Morris replaces Peter McGauran and is expected to commence the position in late November.  He will be based in the head office in Sydney.