More Than Ready champion More Joyous flew into England on Friday in readiness for her first cover to Frankel in September.

Owner-breeder John Singleton also sent his More Than Ready G2 winner More Strawberries to Banstead Manor Stud to be a part of Frankel’s first southern hemisphere book at Newmarket.

Frankel will commence a limited southern book next month at a fee of 110,000 pounds (AUD 186,300).

“They left here on Wednesday and landed safe and sound this morning,” Singleton’s bloodstock manager Duncan Grimley said on Friday.  “There is not another first-season stallion in the world you would want to go to and we want to breed the best with the best.”

News of their arrival comes just a day after More Than Ready finished another successful season in Australia.  A perennial Top 10 stallion, he was represented by 131 winners of 216 races for earning of $6.49 million.

More Joyous sits atop his 117 individual stakes winners with earnings of $4.57 million.  She retired in April after a career that garnered Group 1 triumphs in the 2010 Flight Stakes, George Main Stakes & Toorak Hcp, 2011 Queen of the Turf Stakes & Futurity Stakes and 2012 Doncaster Mile, Queen Elizabeth Stakes and a second Queen of the Turf.

Singleton knows how to sell a product better than anyone else in the media and he has been a More Than Ready fan from the outset.  “Life’s easy, really,” Singo said after More Joyous won the 2010 Toorak.  “You buy a More Than Ready…and they send you the cheques.”

Breeders who have supported the Vinery champion would readily agree.  His yearlings sold to $700K at the 2013 Inglis Easter Sale and 22 of his lots averaged $260K.

That’s a lucrative mark-up on his 2013 service fee of $99,000 (inc gst) at Vinery.